One of the more interesting displays at SHOT Show this past January was the "tactical tandem" at the PU-Products booth. It's a Yuba Cargo Bike adapted to carry lots of gear, and the gear is all held together with the ROK Straps offered by PU-Products. The bike was very eye-catching and showcased the products well, exactly what a good booth display should do.
The straps are ingenious; as someone that has packed a bunch of gear on a motorcycle with multiple bungee cords and such, it's easy to appreciate the simplicity of the ROK Strap design. Loop the straps around anchor points, adjust accordingly, then tighten as needed. Since all three straps attach directly to whatever you're strapping something to, it's quite solid, and the quick-release buckle means immediate access to your container.
Uses for the ROK straps are limited only by one's imagination; it's easy to see the utility for camping gear, for a bug-out bag, for sporting equipment; pretty much any time you need to keep items together while needing immediate access. Sure, a good square knot on a stout length of rope might be more secure, but if you need to get to your gear in a hurry it can be quite the impediment.
MSRP: $12 for a package of two straps. Available in black, black with orange, Hi-Viz lime, ACU Camo, Coyote tan and ROKcam (shown).